As someone who used to spend hours painstakingly tending to her iTunes music library, who felt a gap in her Last.fm history like an archival omission, I am exactly the sort of pedant who should be all for Spotify Wrapped – and yet I find it banal and depressing. This time last year it led to a 21% surge in downloads of Spotify’s mobile app as users rushed to share their numbers on social media. Either way, since it began in 2016, Wrapped has become as anticipated as Black Friday a new tradition in corporate Christmas.
Others parade their stats like a badge of honour (“hours spent listening to Post Malone”). Some users take it in that spirit, taking stock and finalising their pandemic playlist for posterity.
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